What's "the movement", you ask? Well, is your culture just a fad? Fads are short lived. Buzz words and catch phrases go in and out of style. classic. is a brand that represents "staying power". Established value. Ideals and expressions that run deep, lasting beyond the trends that come and go. Regal images far from the everyday superficialities. Content that actually has meaning and makes you think. (*gasp* how dare we?!)  Substance.  Foundation. The mold. classic.